FrontLine Marketing

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  • Acosta Acquires FrontLine Marketing

    June 9, 2010

    • Acquisition part of Acosta's growth strategy around providing consumer packaged goods companies (CPG) with integrated marketing solutions.

    • Acosta enables FrontLine to expand its in-store marketing efforts to drive trial of new products and increase sales.

    (Jacksonville, Fla., June 9, 2010) – Acosta Sales & Marketing announced today it has acquired FrontLine Marketing, a leading national in-store display network and shopper marketing company. This acquisition will allow CPG companies to better communicate with shoppers in the store through FrontLine's onsite media and display solutions.

    FrontLine's solutions include front-end, pharmacy, healthy living, and welcome center displays available at more than 8,000 grocery and pharmacy retailers including chains such as Kroger, SUPERVALU, Safeway, Food Lion, and Winn-Dixie. The company's advertising and product displays are placed in highly-visible and well-trafficked perimeter and point-of-sale locations throughout a store.

    "This acquisition is a natural extension of our strategy to provide CPG companies with integrated marketing solutions," said Acosta President & CEO Robert Hill. "Acosta will help FrontLine rapidly expand its industry-leading suite of shopper marketing tools to new retailers and trade classes. Our marketing services now cover the entire path to purchase from insights and analysis to broad-based sales and marketing activation programs."

    In the quest to increase store traffic, FrontLine brings a brand's message and product to a store's high-traffic power perimeter to maximize trial, exposure and sales. The company's checkout advertising and display program reaches 100% of shoppers week after week, shopping trip after shopping trip. Its pharmacy display network targets the highest-profit area of the store. FrontLine merchandises its own programs, giving CPG companies the highest compliance and sales results of any in-store marketing program.

    "We consider this acquisition a tremendous opportunity for FrontLine's clients and our employees," said FrontLine President Jefferson Myers. "Today's announcement significantly enhances our ability to expand our network through Acosta's deep retail contacts, improve the insights and ROI metrics we bring our clients, and provide enhanced program execution."

    FrontLine was founded in 1989 and since then a core team of long-term executives has created some of the most innovative programs in the in-store marketing industry. Today, FrontLine's clients include a diverse group of leading health and beauty care, over-the-counter pharmaceutical and CPG companies. Jefferson Myers will continue to operate FrontLine from its Darien, Conn., headquarters and will work collaboratively with Acosta to maximize the company's network and reach.

    Acosta Sales & Marketing is a leading full-service sales and marketing agency providing outsourced headquarter sales, retail merchandising, marketing, and customer support services to consumer packaged goods companies. Headquartered in Jacksonville, Fla., Acosta has more than 15,000 associates and operates throughout the U.S. and Canada.

    FrontLine Marketing is the premier shopper marketing network in the nation. FrontLine's in-store marketing programs put products front and center in over 8,000 supermarkets across the U.S. Headquartered in Darien, Conn., FrontLine's clients include leading CPG companies.